01 / VISION
CREATIVE
DIRECTOR
02 / CRAFT
PRODUCT
BUILDER
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03 / PHILOSOPHY
How I Think
I build products as cultural and creative systems.
Vision, humor, aesthetics, technology and strategy.
Clarity over rigid processes.
Early stage product building. Zero to one.
Coherence, identity, and meaning in what we build.
04 / SELECTED WORKS
Creative Product Systems
05 — ARSENAL
Vision, systems, taste and execution.
PRODUCT STRATEGY•UX/UI•FRONTEND•AI DEVELOPMENT•RAPID PROTOTYPING•PRODUCT STRATEGY•UX/UI•FRONTEND•AI DEVELOPMENT•RAPID PROTOTYPING•PRODUCT STRATEGY•UX/UI•FRONTEND•AI DEVELOPMENT•RAPID PROTOTYPING•PRODUCT STRATEGY•UX/UI•FRONTEND•AI DEVELOPMENT•RAPID PROTOTYPING•
SYSTEMS THINKING•BRANDING•CREATIVE DIRECTION•CROSS-FUNCTIONAL LEADERSHIP•WEB3•SYSTEMS THINKING•BRANDING•CREATIVE DIRECTION•CROSS-FUNCTIONAL LEADERSHIP•WEB3•SYSTEMS THINKING•BRANDING•CREATIVE DIRECTION•CROSS-FUNCTIONAL LEADERSHIP•WEB3•SYSTEMS THINKING•BRANDING•CREATIVE DIRECTION•CROSS-FUNCTIONAL LEADERSHIP•WEB3•