01 — VISION
CREATIVE
DIRECTOR
02 — CRAFT
PRODUCT
BUILDER
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03 — PHILOSOPHY
How I Think
I build products as cultural and creative systems.
Vision, humor, aesthetics, technology and strategy.
Clarity over rigid processes.
Early-stage product building. Zero to one.
Coherence, identity, and meaning in what we build.
04 — SELECTED WORKS
Creative Product Systems
05 — ARSENAL
Vision, systems, taste and execution.
PRODUCT STRATEGY•UX/UI•FRONTEND•AI DEVELOPMENT•RAPID PROTOTYPING•PRODUCT STRATEGY•UX/UI•FRONTEND•AI DEVELOPMENT•RAPID PROTOTYPING•PRODUCT STRATEGY•UX/UI•FRONTEND•AI DEVELOPMENT•RAPID PROTOTYPING•PRODUCT STRATEGY•UX/UI•FRONTEND•AI DEVELOPMENT•RAPID PROTOTYPING•
SYSTEMS THINKING•BRANDING•CREATIVE DIRECTION•CROSS-FUNCTIONAL LEADERSHIP•WEB3•SYSTEMS THINKING•BRANDING•CREATIVE DIRECTION•CROSS-FUNCTIONAL LEADERSHIP•WEB3•SYSTEMS THINKING•BRANDING•CREATIVE DIRECTION•CROSS-FUNCTIONAL LEADERSHIP•WEB3•SYSTEMS THINKING•BRANDING•CREATIVE DIRECTION•CROSS-FUNCTIONAL LEADERSHIP•WEB3•